The Impact of Project Function Integration on Achieving Competitive Advantage for Business Organizations: A Case Study of the Arab Sudanese Vegetable Oil Company

Abstract

This study aimed to examine the impact of project function integration on achieving competitive advantage for business organizations, specifically focusing on the Arab Sudanese Vegetable Oil Company. The descriptive-analytical approach was employed. A questionnaire was designed to collect data. The research population consisted of all employees of the Arab Sudanese Vegetable Oil Company, totaling 673 individuals. A purposive sample was selected from the company's main departments (production, human resources, marketing, purchasing, and finance). The sample size was determined using Steven Thompson's formula. Eighty questionnaires were distributed, and 67 were returned (84%), of which 66 were valid for analysis. Several statistical methods were used, including factor analysis, dependency analysis, correlation, and regression. The study reached several conclusions, including a positive relationship between training and meeting customer needs. The beta value for the variable was 0.255, and the significance level was 0.028. The study also recommended that the company increase its focus on project functions (production, human resources, marketing, procurement, and finance) to better meet customer needs.