The Theory of Planned Behaviour in Quality Management: A Systematic Literature Review of Compliance, Adoption and Managerial Implementation

Abstract

This study systematically reviews applications of the Theory of Planned Behaviour (TPB) to quality-management and quality-related organisational practices. A Scopus search covering 2016–2026 identified 42 records, of which 11 empirical studies met the eligibility criteria and were included in thematic synthesis. The evidence clusters around three forms of behaviour: compliance with quality requirements, adoption and participation in quality practices, and managerial implementation. Perceived behavioural control is especially salient because quality-related behaviour depends not only on individual capability but also on resources, authority and organisational support. The review further shows that manager-, supervisor- and owner-focused studies remain limited and that actual implementation is measured less frequently than behavioural intention. The findings support extending TPB research from individual compliance toward managerial implementation and the intention–implementation gap in quality management.