From Personal Superinformation to Next?: Hyperpersonalisation as an Architecture of Human Agency, Choice, Consequence and Recursive Consciousing

Abstract

On a Monday morning a chief executive unlocks her phone. Over the weekend the agent has read the emails, moved two meetings, drafted three replies, booked a flight and held one sensitive action for approval. Everything worked. Nothing failed. And somewhere in the smoothness of it, one thing went quiet: it is no longer easy to say which of those decisions she actually chose. That seamlessness is the landscape Meta's 2025-2026 personal-superintelligence programme now occupies - an agent that understands a person, remembers context, connects to services, plans, acts, requests permission and exposes an audit trail. These are substantial capabilities. What they leave structurally unsettled is the logically prior question: how a person's goals are formed, contested, revised, related to OTHER people, converted into choices, exposed to consequence, and recursively reconstructed after action. The Benjamin et al. research programme addresses that prior question, and its evidentiary spine precedes the present debate: strategic decision freedom and opportunity construction (Benjamin & Béchervaise, 2007); responsibility and socially sustainable enterprise (Béchervaise & Benjamin, 2013); relational meaning and POETRY/ARMS (Benjamin, Bitetto & Sharma, 2022); differentiated responses to emergent technologies (Benjamin & Bitetto, 2023); behavioural-economic differentiation using large population datasets (Benjamin, Bitetto & Bound, 2024); and the 2026 cCC*, AEIOUF and sixteen-state Architecture of Choice publications. The 2026 publications formalise consciousing as a recursive movement through chances, choices and maintained changes, reporting a bounded sixteen-position coordinate architecture using Roy Morgan Single Source data. The resulting argument is architectural and empirically testable: computational capacity becomes humanly consequential only when converted through situated inquiry, alternative construction, perspective differentiation, authorised choice, action, consequence and recursive return. That progression is AI→AC→AU→AR→IC. NEXT? is the generative hinge R16(g)→R1(g+1), where experienced consequence changes the question, criteria, relationship or identity that begins the next cycle. Hyperpersonalisation is therefore defined not as perfect prediction of a person, but as high-fidelity support for the person-in-relation to construct and reconstruct a Question-in-Context while retaining authorship of choice. The monograph converts that proposition into an R1-R16 operating protocol, an AEIOUF/SELF↔OTHER audit, a distinction between targeting and agency, and a falsifiable research agenda. Its conclusion: Meta's trajectory may become a powerful substrate for NEXT?, but computational power, persistent memory and autonomous execution are not substitutes for consciousing. The strategic opening is a human-AI relation that makes changing questions, alternatives, reasons, permissions, consequences and future commitments more visible, contestable and auditable.